Create a 7-10-slide Microsoft PowerPoint® presentation with speaker notes.
Develop a segmentation analysis of your company’s target market using the team’s, using the company you selected earlier in the course. Address each variable of segmentation (geographic, demographic, behavioral, and psychographic) that is significant in attracting the target market.
Provide specific examples of product attributes and benefits for each segmentation variable identified as relevant, and answer the following questions:
- What is the target market for your company’s product, service, and/or product line? Discuss the target market in terms of the segmentation variables.
- What is your company’s branding strategy? Provide examples of how the branding strategy relates to the identified target market.
Include graphics to enhance your presentation’s effectiveness.
Format your presentation consistent with APA guidelines.
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